Project: Digital marketing strategy and Google Search campaign for Happy eBikers
Happy eBikers is a company specializing in self-guided and guided electric mountain bike tours in Finland and other European counties.
Description: Project target was to identify channels with the highest sales potential for Happy eBikers based on companies’ target audience and run campaign for one of them. To achieve this goal, suitable channels for Happy eBikers target audience were identified and among most high potential channels Google Search was selected and the campaign was planned.
Results of the projects include 1) Customer journey map with a selection of the digital channels and description of campaigns Happy eBikers could run in them, 2) One month Search campaign for selected tours, including keywords search, Ad copy based on company materials, optimization and results evaluation.
Happy eBikers team found the work analytical, proactive and valuable. The cooperation has continued on other projects.
Team: Tatiana Kuumola
Coach: Krista Keränen, Laurea UAS