Case

The Finland Shop

https://thefinlandshop.fi/

Project: Chinese Market Feasibility Study

Description: The Finland Shop is a Finnish online shop selling products designed and produced in Finland. The company’s mission is to achieve greater global awareness for the Nordic talented designers and their sustainable products. Chinese market is one of the future target markets for them. The company wanted to gain insights about the Chinese market and its consumer behaviour. Via the 3-month market research project, the Finland Shop got concrete recommendations regarding the market entry to the Chinese market.

Team: Li Kivistö

Coach: Krista Keränen, Laurea UAS

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