Interfire Products Ltd, a company specializing in fire and rescue training and -equipment, made a project with seven students from Laurea University of Applied Sciences. The company is planning a market entry to Chinese market, and it has been looking for potential clients from Chinese airlines.
The project was including market research, SWOT- and competitor analysis, searching for potential clients and checking the Chinese regulations and tax differences. The team also sent E-mails to potential airline clients and prepared the sales materials. Mika Järvenpää, the entrepreneur was extremely happy with the work students did during this project.
The feedback from the entrepreneur:
The team was very active, and they did a good job.
They learned the task exemplary. Timetables did well.
Cooperation with the group was very easy.
Project team members/ students:
Saara Hurmerinta, Niila Nevaranta, Saara Backman, Erik Lahti, Öjvind Svinhufvud, Sin Sum & Siu Tsang
Senior lectures: Pyry Airaksinen & Katriina Knuuti
Digital Business coach: Krista Keränen