Project: Analysis of competitors digital presence
Description: Kaukalo Solutions is a software start-up developing App and software to promote data management and enhancing health and wellbeing in horse and equine sports.
The project target was to analyse competitors presence online to identify key insight for Kaukalo Solutions own digital marketing strategy. To achieve this goal an approach focusing on most relevant indicators was developed.
Results of the project include report for five companies highlighting primary target customers, offer, monetization and business model and digital presence, recommendations on how Kaukalo Solutions can use these insights.
Kaukalo Solutions team found the results extremely helpful and useful for product and business planning and definitely recommend Tatiana for digital marketing projects.
Team: Tatiana Kuumola
Coach: Krista Keränen, Laurea UAS