Project: Digital marketing plan for Finnish and European markets
Aqva is specialized on water filter solutions and have their own research laboratory.
Description: Project target was to create digital marketing plan for Aqva ecommerce, especially for European export markets.
Results of the projects included creation of online buyer personas. Digital marketing mix creation was done with website optimization, social media and SEO. For SEO –parts, the keyword research and web analytics proposals were created.
Team: Sami Koskula, Joni Kuittinen, Merisade Kuusela, Aleksi Lahti
Coach: Asko Mononen, Laurea UAS