Image from Elvann’s online store: http://elvannstore.com
Digital marketing project for fantasy – & symphonic metal music creating artist
Elvann is a Canadian artist living in Finland. She is recording artist creating symphonic metal and celtic/fantasy music. She has been a lead vocalist for various metal bands and she is writing, recording and publishing her own original music as well. Her music combines electric harp, her opera vocal with metal music backgrounds, and it sounds like a mix of Nightwish, AURORA & Loreena McKennit. She has studied music and worked as a music teacher as well.
You can find her original songs, cover songs and commentaries (some watched several hundred thousand times!) https://www.youtube.com/user/etheraofficial or follow her in Instagram: https://www.instagram.com/elvannmusic/ or in Spotify.com: https://open.spotify.com/artist/4wdHhGu6rkUZd7YGapFyhn?si=p9W9a1fSTUCVrcJK2uPfSQ .
In this project, we helped Elvann to:
- formulate a marketing strategy
- roadmapping the activities and communication plan, social media content planning
- run and optimize the global Facebook campaigns for driving email subscribers (results after 3 weeks: 3 times, after 8 weeks 9 times the original amount of subscribers)
- creating email -automation (welcome flow for nurturing, VIP-list for ecommerce store launch, overall workflow)
- helping with the launch strategy of Elvann merchandise online store
Team: Elvann (the artist)
E2eB digicoach: Asko Mononen, Laurea UAS