Case

Loiston Oy

Market research, market entry strategy and digital marketing campaign plan for Loiston Oy

Project client: The client of this project was a Finnish software company Loiston Oy (https://www.loiston.com/home/)

Project: The assignment consisted of four practical tasks. The first task was a competitor analysis on the target countries that were UK, Ireland, The Netherlands, Germany, Denmark, Norway and Sweden. The second task was a client research for Loiston Oy on the target countries. Third task was to create a market entry strategy for Loiston Oy and especially for the Loiston Oy build and rental softwares. Fourth task was to create a marketing campaign plan for Loiston Oy which the company could launch when the time is right.

Results: As a result of the project the team came up with the competitor analysis and the client research excel sheets which included possible competitors for Loiston Oy and approximately 500 potential clients for Loiston Oy on the target countries. The project team analysed these results from the competitor analysis and the client research by doing a SWOT analysis of each target country. After the SWOT analysis the team created the market entry strategy for Loiston Oy and a timeline for entering each target country. The team also found professional events, seminars and public procurement platforms and websites for Loiston Oy in the target countries.

The project team planned a digital marketing campaign on Linkedin and email marketing. The project team made good proposals of what type of content could be used on Linkedin marketing or email marketing. The digital marketing campaign was made by using AIDA model and the project team also made a timeline for the marketing campaign.

Project team: Guus Klein, Eetu Kuismanen, Samuli Mäentausta, Leevi Saikkonen, Julia Schleicher & Laura Skyttä

Lecturer: Pyry Airaksinen, Laurea University of Applied Sciences

Digital Business Coach, Expand2eBusiness project: Krista Keränen, Laurea University of Applied Sciences

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